## How FieldWrk improved content organization by 65% and saved 20+ hours per project.

# 65%
reduction in
wasted footage

# 20+
hours saved
per project

# 35%
increase in overall
team productivity

## "The speed at which Shade keeps adding features, innovating, and creating a system that truly makes sense for creative teams has been incredible. We’re very happy Shade campers."

**Alexander Volberding**  
Video Director @ FieldWrk

### About FieldWrk

## A production-forward agency built for the blue-collar world

FieldWrk is a branding and marketing agency with a production arm operating exclusively in the blue-collar world, with a big focus on heavy civil. Their team is constantly on job sites across the U.S. filming everything from the biggest equipment on site down to day-to-day crews in the field.

FieldWrk is also new—spun out of BuildWit at the beginning of the year—so the team built their post-production system intentionally from the ground up.

### The Challenge

## When footage lives on hard drives, most of it never gets used

Before Shade, the creative team’s “system” was essentially a literal wall of hard drives—“where footage went to die.” The reality was painful: on many shoots, a large percentage of captured footage never saw the light of day, even though clients were paying for it.

As demand shifted toward social-first content and rapid reuse, the old approach couldn’t keep up:

- Remote collaboration was fragile and inconsistent.
- Sharing usable assets with clients (and their lean internal marketing teams) took too long.
- Finding the right clip meant scrubbing timelines and hunting across drives.

FieldWrk needed a workflow that made every shoot’s footage accessible, reusable, and searchable—without slowing down post.

### Introduction to Shade

## A mountable, centralized workspace that makes footage usable again

Shade became FieldWrk’s home base for active work—where projects can “live and die” inside a single system. After a shoot, footage is transferred to “hot drives” (SSDs), backed up, and then uploaded to Shade—often the same night from a hotel.

Once uploads are in place, editors can immediately mount Shade and start ingesting footage. That also means FieldWrk can pull from a broader talent pool: editors and freelancers from anywhere can jump in without being tied to a local drive setup.

### The New Workflow

## Libraries that clients can actually use (and social teams can move fast with)

A core part of FieldWrk’s workflow is building libraries for each client. The team pulls the best shots onto a timeline, trims, color grades, and exports clips individually—then uploads them into a Shade library.

From there:

- Clients can review, approve/deny, and download finished clips (including proxies).
- The experience is simple enough that “somebody who barely understands how to open their email” can still download and use footage.
- Internal social teams—who may not be pro editors—can quickly grab clips and drop them into tools like CapCut.

Shade’s search and AI-driven organization makes libraries more powerful over time. Teams can search within a library by category and metadata, and quickly locate what they need (e.g., searching for a “bulldozer” or a “hard hat”) instead of manually scrubbing footage.

### Present Outcome

## Faster turnarounds, more reuse, and more value per shoot

With Shade as the central system of record, FieldWrk replaced fragmented tools and drive chaos with a workflow built for reuse.

The result is a measurable productivity lift:

- Search and review times are down by **65%**.
- Each project saves about **20 hours** previously spent transferring, relinking, and hunting for assets.
- Overall productivity is up **35%**, driven by faster handoffs, remote-ready collaboration, and libraries that expand what clients can do with the footage they already paid to capture.

Instead of shipping one final video and shelving the rest, FieldWrk delivers a reusable, searchable library of color-graded clips that helps clients publish more content, faster—without increasing production days.